2025 has brought with it the mainstreaming of misleading and deceptive narratives and practices to shape opinions and influence decision-making. Prebunking, a proactive approach that equips people with the tools to recognize falsehoods and manipulation before encountering it, has proven to be an effective strategy for building people's resilience to online harms.

Drawing from DDIA’s 2024 research, including focus groups, polling, and experiments, the Prebunking Implementation Guide provides step-by-step strategies, a checklist for implementation, and key insights into what makes prebunking content more effective for audiences.

If you're an organization, journalist, or content creator looking to thoughtfully engage in an increasingly complex and often unreliable online environment, take a look at this approach to countering misinformation online.

Explore the full Prebunking Implementation Guide (English version) here:

Explora la versión completa de la Guía de Implementación de Inoculación (versión en español) aquí:

Read more about our research: Best Practices for Producing Culturally Competent Prebunking Messages for U.S. Latinos