Accede a guías de referencia para comunicadores de primera línea que interactúan con comunidades latinas en Estados Unidos. Estos consejos para crear contenido que perdure se basan en los hallazgos de “Conversaciones con latinos: ¿Qué hace que el contenido permanezca? Cómo los latinos en EE. UU. navegan el ecosistema digital de información actual,” un estudio cualitativo realizado por el Instituto para la Democracia Digital de las Américas (DDIA), en alianza con Factchequeado, que exploró cómo las comunidades latinas experimentan el panorama digital de información en la actualidad.

Access reference guides for front-line communicators engaging Latino communities in the United States. These tips for creating content that sticks are based on findings from "Conversations with Latinos: What Makes Content Stick? How U.S. Latinos Navigate Today’s Digital Information Ecosystem," a qualitative study by the Digital Democracy Institute of the Americas (DDIA), in partnership with Factchequeado, that explored how Latinos experience today’s digital information landscape.

“Conversaciones con Latinos” explora cómo los latinos en Estados Unidos viven el mundo digital actual: desde el tipo de contenido que prefieren consumir en redes sociales hasta las formas en que detectan información dañina, perciben el contenido generado por IA y comprenden el papel de las grandes tecnológicas en la democracia. Realizado por el Digital Democracy Institute of the Americas (DDIA) en alianza con Factchequeado, este estudio cualitativo combina paneles en línea y entrevistas en profundidad.

The Digital Democracy Institute of the Americas (DDIA), in partnership with Factchequeado, today releases “Conversations with Latinos: What Makes Content Stick?” a report on how U.S. Latinos navigate today’s digital information ecosystem. Drawing from qualitative boards and in-depth interviews, the study reveals Latinos’ digital habits, trust cues, perceptions of online harms and AI-generated content, and Big Tech’s role in democracy. The findings offer actionable insights for journalists, policymakers, creators, and platforms seeking to produce more engaging, relatable, and impactful content for Latino communities.

“Conversations with Latinos” explores how U.S. Latinos experience today’s digital world, from the content they prefer to consume on social media to the ways they detect harmful information, view AI-generated content, and understand Big Tech’s role in democracy. Conducted by the Digital Democracy Institute of the Americas (DDIA) in partnership with Factchequeado, this qualitative study combines online boards and in-depth interviews.

Roberta Braga of DDIA joined a panel of advocacy and communications experts at the United Nations to offer lessons learned on approaches to messaging, audience engagement, and campaigning, and practical advice about how the justice community can break out of its communication “bubble.”

DDIA Founder and Executive Director Roberta Braga joined the Carnegie Council for Ethics in International Affairs in New York City on September 10, 2025, for its second Illiberal Narratives Workshop.

DDIA’s REDESCover newsletter features emerging narratives and updates about information disorder spreading in Latino spaces online in English, Spanish, and Portuguese.