Reference Guides for Actors Engaging Latino Communities Online
The Digital Democracy Institute of the Americas (DDIA) designed tailored guides for journalists, content creators, civil society organizations, and policymakers working to improve how they engage with Latino users on social media and messaging apps. These key considerations harness findings from Conversations with Latinos: What Makes Content Stick? How U.S. Latinos Navigate Today’s Digital Information Ecosystem.
These resources are meant to be shared with your teams, whether printed or kept digitally available, so they can serve as quick reference guides and spark reflection in your work.
Description
Grounded in a qualitative study of how Latinos experience today’s digital information landscape, these guides are not meant to be filled out before every post, but to serve as considerations to keep in mind as you create, share, and engage online.
What are you already doing to build trust, relevance, and impact?
What might be missing in your approach?
How can you strengthen your communication so it resonates with Latino communities?
What the Checklists Reflect
Insights from Latino participants about:
What catches their attention online.
Who and what they trust.
How they perceive AI and its risks.
What they expect from Big Tech and its role in democracy.
Explore the checklists below and connect them to your work.
Download the checklist that best fits your work.
CREATORS AND INFLUENCERS - Create content that attracts attention.
Download
Guidance for creators and influencers on producing engaging, culturally relevant content while being mindful of trust-building and responsible communication.
JOURNALISTS, NEWS OUTLETS, FACT-CHECKERS - Produce news coverage that resonates. A checklist to help journalists and fact-checkers produce content that best connects with Latino audiences while building trust through accurate, transparent, and community-centered reporting.
Download
CIVIL SOCIETY ORGANIZATIONS - Build digital content that sticks with communities. A guide for civil society groups to engage Latino audiences with accessible, trustworthy information while dealing with online harms.
Download
POLICYMAKERS AND ELECTED OFFICIALS - Engage communities with trust and accountability. Considerations for policymakers on communicating clearly, addressing online harms, understanding AI use and perceptions, and holding Big Tech accountable while protecting democracy.
Download
Want to Go Deeper?
If you’d like a training or workshop for your team on any of these topics, contact us at [email protected] or [email protected]