Competing and Contesting: Addressing the New Realities of Fragmentation of Latino Media and Markets was this year's theme for the 8th Biennial Hispanic/Latino Media & Markets Conference hosted at by the Association for Latino Media Markets and Communication Research, at Michigan State University, on April 5 - 6, 2024. Cristina Tardaguila, DDIA research consultant, shared DDIA's insights into the trends, patterns and networks of information- and disinformation-spread in English, Spanish and Portuguese in Latino spaces online.