Access reference guides for front-line communicators engaging Latino communities in the United States. These tips for creating content that sticks are based on findings from "Conversations with Latinos: What Makes Content Stick? How U.S. Latinos Navigate Today’s Digital Information Ecosystem," a qualitative study by the Digital Democracy Institute of the Americas (DDIA), in partnership with Factchequeado, that explored how Latinos experience today’s digital information landscape.

The Digital Democracy Institute of the Americas (DDIA), in partnership with Factchequeado, today releases “Conversations with Latinos: What Makes Content Stick?” a report on how U.S. Latinos navigate today’s digital information ecosystem. Drawing from qualitative boards and in-depth interviews, the study reveals Latinos’ digital habits, trust cues, perceptions of online harms and AI-generated content, and Big Tech’s role in democracy. The findings offer actionable insights for journalists, policymakers, creators, and platforms seeking to produce more engaging, relatable, and impactful content for Latino communities.

“Conversations with Latinos” explores how U.S. Latinos experience today’s digital world, from the content they prefer to consume on social media to the ways they detect harmful information, view AI-generated content, and understand Big Tech’s role in democracy. Conducted by the Digital Democracy Institute of the Americas (DDIA) in partnership with Factchequeado, this qualitative study combines online boards and in-depth interviews.

Roberta Braga of DDIA joined a panel of advocacy and communications experts at the United Nations to offer lessons learned on approaches to messaging, audience engagement, and campaigning, and practical advice about how the justice community can break out of its communication “bubble.”

DDIA Founder and Executive Director Roberta Braga joined the Carnegie Council for Ethics in International Affairs in New York City on September 10, 2025, for its second Illiberal Narratives Workshop.

DDIA’s REDESCover newsletter features emerging narratives and updates about information disorder spreading in Latino spaces online in English, Spanish, and Portuguese.

DDIA's Roberta Braga and Cristina Tardaguila led a training at Netroots Nation 2025 on prebunking, a proactive strategy to help communicators recognize tactics of manipulation online and create content that builds community resilience to misinformation.

Up to Date with DDIA brings you expert insights on technology, media, and democracy across the Americas. Watch our latest episodes and explore how digital trends shape trust and elections.