For 100 editions, REDESCover has delivered near real-time insights into the conversations shaping Latino engagement with information and media ecosystems across the United States and Latin America.

Each week, REDESCover helps you understand the debates, perceptions, questions, fears, frustrations, and narratives circulating across Spanish-speaking online spaces, revealing not only what communities are talking about, but also how those conversations evolve, spread, and influence public discourse.

As we mark the 100th edition of REDESCover, we created this space to explain how it works, what we track, how these insights can be used, and why understanding these conversations matters more than ever.

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How Can You Use REDESCover?

Use REDESCover to:

  • Understand what Latino communities are paying attention to on any given week, so that you can decide what to cover or comment on, and how to frame it,

  • Detect emerging patterns before they shape broader public discourse, so that you can address them head on,

  • Identify recurring manipulation and disinformation trends, so that you can build interventions that help address them, and also teach your communities what they should be looking out for,

  • Inform advocacy, journalism, and communications strategies, in culturally grounded, timely angles and language,

  • and Build more informed, community-centered responses that actually reflect how Latinos might be talking about an issue at any given moment

What Does REDESCover Actually Reveal

REDESCover shows you which topics and themes are sparking the greatest volume of engagement, and how U.S. Latinos that speak and post in Spanish are discussing those topics. We also point out the main voices/stakeholders driving each conversation, including exposing and explaining the role they may play in amplifying misinformation, disinformation, and/or malinformation, when applicable. This also means showing how narratives move across platforms and borders in real time.

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How Do We Decide What Goes into the Newsletter?

We focus on the Spanish-language narratives shaping public conversation in the United States, including about topics related to and within Latin America. This means that, every week, we include in REDESCover the most viral narratives (those reaching more than 50,000 interactions) related to politics, policy and society, including discussions about elections, the economy, immigration, foreign policy, culture and more. 

  • We start our work reviewing Spanish-language content posted in the U.S. in a certain week. We call it open-sea. Based on that, we detect the most common and high-engagement topics and dive into each one to better understand how Spanish-speaking U.S. Latinos are engaging with each issue.

  • We also track more than 1,400 accounts/channels/profiles of U.S.-based Latinos and Latin America-based accounts talking about the U.S.. These accounts commonly discuss the issues noted above.

  • Not every topic of conversation we see gets included in REDESCover on each given week. We carefully apply the strategic silence theory to make sure we are not amplifying any falsehood or misleading information that is circulating only in a specific digital niche. We also only cover entertainment and sports when these topics intersect with broader social or political narratives.

We Track Misinformation and Other Online Harms

Using several social listening tools like NewsWhip and Palver, we keep close track of intentional and unintentional falsehoods circulating among Spanish-language communities in the U.S. and Latin America. We track Facebook, Instagram, X, TikTok, YouTube, and public groups on WhatsApp and Telegram. Since 2022, before DDIA spun off from Equis, we have kept a robust list of keywords commonly used to promote false narratives regarding topics that range from elections to vaccines, and we are able to tell how misleading content is repackaged over time. We do this work to help you understand what is most relevant to counter or combat.

 In addition to misinformation or misleading narratives, our team also tracks online conversations that involve common manipulation tactics outlined by Google and the Cambridge Social Decision-Making Lab, as well as discussions that spark notable:

  • fear,

  • distrust,

  • polarization,

  • manipulation,

  • identity conflicts,

  • or emotionally charged framing that shapes public perception.

When Should You Engage with a Narrative?

Not every viral or harmful narrative requires the same response, or an immediate one.

Conversations that have not reached level 3 in Ben Nimmo's breakout scale should simply be monitored. Those beyond that stage might require rapid response, prebunking, explanations, or direct community engagement. 

Before responding, consider:

  • Is this narrative directly affecting your community or mission?

  • Is it growing quickly across platforms?

  • Is it causing confusion, fear, or harm?

  • Would responding help clarify the situation, or unintentionally amplify it further?

REDESCover helps surface the conversations. How to respond depends on your mission, communities, and expertise.

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Would you like more guidance on how to apply REDESCover insights?

Let us know here, we’d be happy to connect.