RESEARCH: A Practical Guide to Prebunking Misinformation by the University of Cambridge, Jigsaw (Google), and BBC Media Action (Available Here).

"Prebunking is a technique gaining prominence as a means to build preemptive resilience to misinformation. This guide was developed for practitioners interested in defending against misleading and manipulative information. It documents the foundations of prebunking, aiming to translate academic research into a practical how-to guide that enables groups and individuals with no prior knowledge of behavioral psychology to deploy their own prebunking interventions. This work is a collaborative effort between the University of Cambridge, Jigsaw (Google) and BBC Media Action. The University of Cambridge’s Social Decision-Making Lab has been at the forefront of developing prebunking approaches, based on inoculation theory, designed to build people’s resilience to mis- and disinformation."

BOOK: Cultish - The Language of Fanaticism by Amanda Montell (Available Here)

"In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day."